Saturday, April 12, 2008
Hello, World!
This blog will provide hands-on advice on building systems to gather, analyze and deploy marketing performance information. I hope you find it helpful.
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About Me
- David Raab
- David Raab is consultant in marketing technology evaluation and analytics. He is Principal at Raab Associates Inc. and founder of the Customer Data Platform Institute. Mr. Raab has written hundreds of articles for industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com Mr. Raab can be reached at draab@raabassociates.com.
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